This year in February, the State Council examined and approved in principle the restructuring and rejuvenation of electronic information industry planning, a clear digital TV Promotion into national focus on the implementation of the six projects, which follows last year's Ministry of Industry and Information Technology jointly developed six major sectors, "on the digital TV industry to encourage the development of a number of policy" was published, digital TV industry was another good news. Digital TV industry has implemented the development of multiple formats and multiple transmission channels coexist. According to the survey data provided by agency iSuppli, in addition to digital cable TV subscribers will exceed 60 million this year, the terrestrial digital television, direct broadcast satellite, Mobile TV this year, will have the scale of thousands of million of users. Industry experts agree that, due to open in China is relatively weak radio and television industry , international financial crisis the impact of digital TV industry is not obvious, and cross-business integration to the digital TV industry, the competitive pressure brought about more pronounced. With the restructuring of the telecommunications industry, 3G license issuance, the whole business model officially the stage of history, business integration necessary to make digital TV industry, the competitive landscape changes. Industry at a critical period From now, digital TV industry has achieved a two-way interaction, the development of multiple formats such as HD, cable, terrestrial, satellite, mobile TV, the coexistence of multiple transmission channels. Industry experts believe that the international financial crisis on the impact of digital TV industry is not obvious, due to the relatively small proportion of digital TV exports, the basic limitations on the satellite set-top boxes. Promulgated by the State such as good policy implications of expanding domestic deman d, the domestic digital TV market continues to expand. State policy support for digital TV to digital TV industry has brought a rare opportunity. Tin Pak Lui, Broadband Network Company Ltd., said in an interview: "The State grants 2.5 billion yuan on the terrestrial digital TV signal coverage and Appropriation 3.5 billion tender for the direct broadcast satellite equipment, will lead this year on digital TV 100 billion yuan of new markets. " State Administration of Radio Science and Technology Deputy Director Wang Lian said in an interview: "The State Council examined and approved in principle the electronic information industry restructuring and rejuvenation program, the next generation of broadcast networks included. Two-way digital television to, broadband, full-featured network direction. " ISuppli According to the survey data provided by institutions, following the first start of the cable digital TV users will exceed 60 million this year, the terrestrial digital tel evision, direct broadcast satellite, mobile TV will be there this year, the scale of thousands of households customers. Currently, digital TV industry chain is in the development of the critical period. Shenzhen City Island Electronic Co., Ltd., with Yuan Ming said in an interview: "How to cable, terrestrial, broadcast satellite operations within those systems integration and interoperability, further cooperation and communication industry, and even better integration? Solution these problems, China's digital TV industry will bring greater development opportunities. " Wang Lian also said that this year, China will be a two-way digital cable TV network construction based on the television networks to next-generation direction. After the establishment of the next generation of broadcast television networks, television will become home multimedia information terminals, play set top boxes, game consoles, communications terminal. Interactive and high-definition cable into the bright spot Reporters found that the integration will enable a variety of business this year to two-way digital TV, high definition direction. To cable as the leading digital TV industry is a new round of two-way transformation of fashion. According to market research Grand research data organization, as of the end of February 2009, the area has achieved two-way network has reached 17 million users around. And some have not conducted an overall conversion of two, three cities have started to use the "two-way + translation" approach one step. DAI Wei-ping, general manager of Cable Network Co., Ltd. Jiangmen in an interview that, as of early March 2009, cable digital TV users in Jiangmen region has exceeded 120 thousand mark, the 12 million users of the network has already achieved two-way, user can according to their opening of the corresponding business needs.
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