Shiyan Radio and TV Mok from the Chinese Information Network Inc. HC wide network: According to the "company to carry out in-depth study and practice the scientific concept of development to implement the program requirements" arrangements to implement the scientific concept of development, unity of thinking and focusing on the development impact of the reform ideas, mechanisms, style and other outstanding issues with the company Digital TV overall translation actual situation, on the whole Cable television Competitive situation in which industry and our company's digital television migration status, problems and solution methods for the study, for reference. Digital TV as a whole translation work is in full swing for the company, after a year on the digital TV market Marketing Programs, building technology solutions network platform test cell through the construction of test operation and demonstrate the process of revising the measures, the basic form in our company, "t he overall shift to digital cable television as an opportunity to accelerate the pace of network transformation two-way cable television, interactive TV to promote a comprehensive business-oriented digital television as a whole translation work, the development of multi-functional value-added services, to achieve Triple play "Development strategy. But in the implementation process there are still some problems to haunt us and so affect the translation process we used tactics, repeatedly in some of the problems circuitous affect the overall progress of the digital TV shift, following the current broadcasting industry Competitive Situation and Shiyan, there are some problems during translation solutions to the party. 1, the entire broadcasting industry trend (1) Radio Status Close by the end of December 2009, the country has more than 174 million cable TV users to complete a digital translation of nearly 62 million cable subscribers, has launched more than 230 cities in urban cable Digital Overall conversion, there are nearly 106 cities in the completion of the cable digital TV overall conversion work. Guangxi, Ningxia and the basic realization of the digital city, Beijing, Tianjin, Qinghai, Hainan, Guizhou, Jilin and other places of the cities the proportion of digital cable TV subscribers more than 50%. Reconstruction of two-way cable accelerated two-way cable network covers 32 million customers. Digital cable TV from the City points to the comprehensive advancement of the overall conversion is complete, digital cable TV into the healthy, sustained and flourish, but the phenomenon of prosperity after the hidden value of cable digital television the ultimate crisis. (2) Competition Situation Can be said that the industry is facing a three-dimensional competition: before intercept --- IPTV, Mobile TV, someone is chasing behind --- direct broadcast satellite, terrestrial digital TV. IPTV Currently, there are many radio and television content pr oviders and telecommunications operators Cooperation Launch IPTV services. Believe that with the further liberalization of national policy, IPTV service on the full liberalization of the telecommunications industry is not far off. Shiyan telecom enterprises and institutions from government agencies, hotels and other high-end consumer groups to carry out IPTV services. The introduction of 25 yuan / month basic on-demand and about 80 television sets broadcasting times on our ongoing digital television as a whole translation of great destruction. Direct broadcast satellite "China Direct Broadcast Satellite Industry Report" that the Decree No. 129 on the individual reception of satellite programs, restrictions will be phased, gradual liberalization of the subregion. However, the policy, once open, will not prohibit urban families to receive shop Satellite TV. Will be the city's low-end cable television network users, store set-top box to receive and families have a greater sec ond competition. Shiyan now to the "villages" satellite broadcast equipment, about 1 million, to provide 3 million units this year, one after another. Free satellite broadcasting equipment and free satellite broadcast programming to rural users and urban lower-income towns have great appeal to the user. (3) Telecommunications industry trends According to China Telecom's optical of Copper development strategy to the existing copper for the transmission medium, based on ADSL technology-based broadband access development model will not meet future high-speed bandwidth services to carry out video needs implementation of the light of Copper in substantial improvement in access bandwidth, upgrade network capacity to support multiple services to enhance the core competitiveness of China Telecom, to further promote data, video, voice, multi-service convergence. At present, China Telecom and China Netcom have been carried out large-scale fiber-to-floor implementation. Shiyan Shiya n, China Unicom telecom and fiber in some quarters to the floor for EPON equipment deployment, plans to use two years (before 2010) fully deployed. (4) Shiyan how to do radio and television networks? ---- Response to competition, strategic choice. The face of the sky with a satellite broadcast, ground with CMMB, Telecom IPTV competition, we have no way to retreat. Only soy sauce from the courage to face reality and face the competition to survive. Development of light have ideas and courage are not enough, even more wisdom and discretion. I think the competition should be conducted many aspects of strategic choice. A, identify the trade position, a clear direction of development of the industry, from multi-service point of view the overall implementation of digital television conversion work. Industry Location: We are a cable operator or cable operator comprehensive information. These two concepts are very different, if we will confine ourselves to the cable television bu siness in the transmission range, we should integrate the three networks will not be able to bring business, technology, capital and human resources at all levels of the full range of competition. For now, the whole digital TV conversion is in line with the actual effective Shiyan digital cable development model, the entire switch to digital television is not the ultimate goal but a means to our business development from the more highly to the overall implementation of digital television conversion, accelerating the pace of network transformation of two-way technology, the two-way digital network based on the strong development of pay TV, high-definition television (HDTV), interactive on-demand (VOD), time-shifted TV (TSOC) and other value-added services, but also for the expansion of broadband data services, voice services, etc. basis. Cable television industry, this nurturing new growth point for cable comprehensive sustainable development. B, to break geographical restr ictions, for operators in the capital, technology, operations and other aspects of cooperation, joint, innovation, diversification of property rights to promote and stimulate the modernization of corporate governance. "Triple play" to bring more business to carry out the competition must be based on efficient organization and management, strong financial strength, operating mode as a strong scientific backing. Diversification of property rights to promote modern corporate management, establish a modern enterprise management mechanism, the company can become a responsible, viable operators. In Shiyan, in the first try in 2000, has been done, the introduction of CITIC Guoan investors, not only to solve the transmission network in the city and county building
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